Inside Advice on Marketing Senior Housing is what happens when two leading industry consultants, Christine A. Wirthwein, President, Wirthwein Corporation, and Phyllis M. Thornton, President, Signum, Inc., distill their 50 years of combined experience and knowlege into a road map designed to take the mystery out of marketing.  This ground breaking textbook and CD takes you step-by-step through the 15 critical components of marketing success.  You'll learn how each component works, how it's applied, and how it integrates with a comprehensive marketing plan and program.

Included with the textbook is a first-of-its-kind Marketing Plan Template.  Furnished on the included CD, this multi-faceted tool is a marketing plan prototype that provides all the instructions, action steps and worksheets you need to create your own plan, or to enhance a program already in place.

Visit www.signuminc.com to learn more about the most comprehensive senior housing marketing information money can by.  Order yours today!